UI Rule #92 – Don’t sacrifice the useful to fit your design

Everybody needs a lego moleskine. Comparison shopping at the UK Book Depository proved troublesome because they decided to cut the product title short, removing the information that actually differentiated the products being chosen:

Hard to tell which one to choose when everything you want to know about the choices is unavailable. Should I get the “Lego Y..” or, mmmmm, the other “Lego Y..”?

Compare to Amazon, who manage to fit the full name in without issue:

If you’re going to allow a certain number of characters for a value, assume all of those characters may be important at some point. And make sure somewhere on your interface you let them all get their moment in the sun.

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