Quote of the week (19 July)

From Henry Ford:

If I had asked people what they wanted, they would have said faster horses.

Interesting take on the need to not be too blinded by the status quo when looking to be innovative (although read Luke Hohmann’s clarification that this not should be taken to mean “ignore your customers”). More to get beyond what the customer says they want (framed in what they’re used to, or aware of) to what the real need is.

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