Information retrieval statistics

Came across the following table while reading John Whitmore’s book Coaching for Performance looking for ideas in developing a coach development framework for a current client. It’s an oldie but a goodie, published here since we’re often needing to remind clients of it when determining instructional approaches.

Told Told & Shown Told, Shown &
Recall after 3 weeks 70% 72% 85%
Recall after 3 months 10% 32% 65%

Source is given as IBM, with subsequent confirmation from a (UK) post office study.

Might be useful when needing to justify that training environment!

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