From Stephen King:
Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.
Discovered in 1001 Rules for My Unborn Son. It comes in as #432.
From Stephen King:
Any word you have to hunt for in a thesaurus is the wrong word. There are no exceptions to this rule.
Discovered in 1001 Rules for My Unborn Son. It comes in as #432.
When you start researching online how to publish an eBook, the focus is strongly on commercial release to the general public.
However, particularly in the corporate world, you may not want to make your book publically available. So how do you get all the benefits of an eBook on the iPad (and/or the excuse to buy an iPad for business use) but without releasing your internal documents to the world? After some research, trial and error, the process is really quite simple.
To have your very own library on your very own iPad just three steps are required:
Your personal eBook will then be available on your iPad, right there alongside, and indistinguishable in quality, your John Grisham collection. Or your Alice in Wonderland collection if still stuck in a region – like here in Australia – with no functioning iBooks store.
While this may appear daunting it’s really straightforward once you realise a few simple truths.

And that’s it. You don’t need anything more complicated than a text editor and a folder zipping tool. It’s so simple I strongly recommend you (at least the first time) build one manually. It’ll give you a much better understanding of how it all comes together, and what options you have in defining and manipulating your content.
There are several tutorials online to help guide you through the process to build an eBook. I recommend you follow this one from jedisaber. Download the sample file provided and follow the steps.
If your experience is the same as mine, most of the issues you’ll face when generating your first book will be in producing valid XHTML content. As such it’s recommended you build and validate this first. Issues I had included:
However use a decent XHTML validator (if not using Safari – which tests automagically – go for the master and use the one from W3C) and you’ll get through them.
Outside the XHTML the only other issue was in ensuring all the content files were encoded correctly:

On the Mac I was using BBEdit. It gives you an option in the Edit Window to set the encoding: pick UTF-8. Note I also picked Windows CRLF because I was using a PC to package the book, more on that later.

On the PC I was using Notepad to edit. It allows you to set the encoding when saving. Again, choose UTF-8.
Once all your content is complete and valid, you can then compile your book in the folder you’ll then zip and rename to become the finished ePub. Follow the instructions (and sample) from jedisaber:
Be careful generating the ZIP version on a Mac using the built in compression tool. Not only does this incorporate all the hidden OSX files (DS_Store, etc) it also seems to put an extra folder layer in. I was only able to generate the correctly formatted ZIP file using Winzip on a PC. This also allowed me to set the compression for the mimetype file to 0% as requested.
Note I managed to resolve the “extra folder” issue in OSX. Trick is not to choose your eBook folder to compress. Instead select the contents of that folder (should be three things: mimetype and META-INF and OEBPS folders) and compress them. You’ll get an Archive.Zip file you can then rename. This doesn’t resolve the potential issue with hidden files but I’ve not had any issues with ePUBs built this way since.
I then suggest you validate the eBook prior to the move into iTunes. Use the online threepress tool – it’s free. It may identify a few items you’ll need to return to your source to resolve. Just make the edits, rebuild/rename the ZIP and try again.
With that tool the only error I was not able to get rid of concerned the length of the first filename. I’m guessing this is because the requirement is for mimetype to be the first file in the ZIP file but I could not find any way to enforce this. However even with this error I did not get any issues with the subsequent steps so if you get this error, ignore it like I did.
If the book validates, then also consider testing it in a reader outside of iTunes. I used the bookworm from O’Reilly. Alternatively try Adobe Digital Editions, a free download so you can test your books without a web connection.
Simply open iTunes, select your Books folder, and drag your .epub file into the window. If all works well you should see your book listed, with its cover appearing in all its glory.
Note you cannot open/view/test the book from here. That only happens when you get it onto the iPad.
When you sync your iPad just ensure its set to include all new eBooks. Your file will then get copied across and be ready for use. Congratulations!
Using XHTML it’s straightforward to include text and images in your content. So feel free to improve on your content’s richness. Also consider adding a stylesheet (include in your content.opf file, as well as referenced in your XHTML) to further enhance the presentation.
You can easily add a nicer title/cover page so your book looks better on the shelf. Either build in XHTML or just create as a nice image and include.
From this foundation, the next step for me is to see if possible to include some richer media in the book. For example a video or audio snippet. We’ll see how that goes….
Note: All the online tools listed here require you to upload your content to their servers. Be mindful of how secure you want/need your content to remain before using any of these tools.
Pages is a glorious tool for drafting documents, particularly if you’re sick of working on documents from people who think every possible style permutation is acceptable and to be added by editing font sizes and layouts directly.
However every now and then you find missing a feature you take for granted in the opposition. One of those is vertically aligned column headings.
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To add such headings in Pages:
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And that’s it.
If needing to add vertical headings to multiple columns it’s easier to duplicate the first one (click Option-Drag) and edit, rather than creating several from afresh.
From Terry Pratchett:
Always be wary of any helpful item that weighs less than its operating manual.
Information Mapping™ is a formal methodology for writing usable documents. It provides techniques to analyse, organise and present information to maximise its effectiveness.
The methodology was initially developed in the 1960s in the US. It is often described as research-based since all its techniques and principles are derived from research in human factors, cognitive science, etc.
The methodology is owned by Information Mapping Inc, based in Waltham Massachusetts. Partnerships are established worldwide to provide Information Mapping training and support in other countries.
Information Mapping™ provides a simple three-stage process for creating documents: analyse, organise, present.
For analysis:
For organisation:
For presentation:
The methodology introduces two new organisational units for documents:
- block – a single unit of information (= one information type) on a single subject. Can contain text, tables, images, etc. To be “blocked” it needs to be visually distinct from other blocks (the presentation standard is a line above/below) and with a label that describes its content.
- map – a collection of blocks (7±2 ideally) on a single topic. It contains all the blocks on the given topic as well as an any introduction/conclusion block(s) required.
Above the map, mapped documents are organised into sections, then parts. Key at all levels is adherence to the 7±2 limit (eg a section should not have more than 9 maps, a part no more than 9 sections, etc).
There are three real advantages for organisations in adopting Information Mapping™:
quality
A great deal of research has been conducted to quantify performance benefits when adopting IM. While your own figures may differ from the scientists there is no doubt that a well written IM document is easier use, particularly for reference (easy to scan, easy to find specific content, easy to understand that content when found).
upskilling
Information Mapping provides a framework that crystallises a great number of principles and techniques that good writers use anyway. It is therefore an excellent tool for:
standardisation
Since the methodology is definitive in its principles, it is invaluable when trying to ensure a consistent and standard output across multiple writers. When well written, mapped content can easily be assigned/re-assigned between writers with everyone “understanding” exactly what each topic is to contain and how to provide it.
By adopting the methodology, organisations are also able to draw upon existing mapping trained writers to augment their in-house development teams. Eg if you need 5 manuals written, and only have resources for 2 of them you can outsource the others confident that the format/style will be consistent for all.
There are no real disadvantages, just two issues it is best to be aware of before committing to it.
paper-centric
Traditionally (i.e. it predates the internet) Information Mapping™ is a paper-based approach. Now all of the techniques and principles are equally applicable online, but it does take some flexibility/creativity to make best use of the online format and adhere to the presentation guidelines.
To this end it is recommended you spend the time to review/define a formal mapping template for any online document before your writing team get too far into its development.
presentation-obsessed
Information Mapping Inc. say it all the time, and I agree with them: simply using the mapping template does not a mapped document make. The presentation is the tip of the iceberg (in workshops they used to say presentation was maybe 20% of the method’s power).
The recommended presentation is the optimum based on the research, but you are free to manipulate to better fit your own needs.
On most Information Mapping™ workshops, participants are provided a template and formatting tool (called Formatting Solutions) that facilitates development of IM-formatted documents. This is a series of MS Word templates/macros to speed up the production of IM documents. If skilled (or willing to pay) these templates can be customised for your own needs.
A large number of training companies offer technical writing courses. And most of them will include principles similar to those in Information Mapping™. However IM probably rules the roost in terms of research-basis and consistency.
The only other method that probably came close to the rigour of Information Mapping™ was “Read-to-Do”. However we’ve been unable to find any recent references to this alternative, so perhaps it has fallen by the wayside.
You can only learn the method by attending a formal workshop organised by Information Mapping Inc or one of its partners. Depending on your location a series of workshops are available for different writing needs (eg writing memos vs writing technical handbooks).
All partners offer the workshops as public or in-house. In-house workshops are good if able to train your entire team, particularly if you can spend the time up-front to help customise the course content/templates (eg use your own materials during the exercises, etc).
The Information Mapping Inc website contains a lot of useful information and research on the methodology, including examples.
Alternatively contact your local partner (for Australasia it is TACTICS Consulting) who will be keen to provide any information you require.