Came across the following table while reading John Whitmore’s book Coaching for Performance looking for ideas in developing a coach development framework for a current client. It’s an oldie but a goodie, published here since we’re often needing to remind clients of it when determining instructional approaches.
| Told | Told & Shown | Told, Shown & Experienced |
|
|---|---|---|---|
| Recall after 3 weeks | 70% | 72% | 85% |
| Recall after 3 months | 10% | 32% | 65% |
Source is given as IBM, with subsequent confirmation from a (UK) post office study.
Might be useful when needing to justify that training environment!
